A Safe, Accessible Website for a Cause That Matters
Secure. Accessible. Easier to Reach Out.
PARI (People Against Rape in India)
PARI India ↗Sector
Non-Profit / NGO
Location
India
Project Type
Design + Dev
Key Feature
Secure Contact
The Challenge
When Reaching Out Has to Feel Safe
PARI (People Against Rape in India), a Das Charitable Foundation initiative, works to support survivors of sexual violence and raise awareness across India. For an NGO doing this kind of work, the website is far more than an online brochure. It is often the first place someone turns to for information, the first step a volunteer takes to get involved and the first impression a supporter or partner forms of the organisation.
That meant the website had to meet a much higher standard. It needed to feel safe, private and respectful, load quickly on budget phones and slow mobile data, and make important information and contact options easy to find. The previous experience didn't fully meet those needs, and with visitors leaving before they reached out, PARI needed a non-profit website built around trust, accessibility and security.
- Reaching out had to feel safe: Anyone contacting PARI needed confidence that their information was private and secure.
- Help wasn't easy to find: Key information and ways to get in touch needed to be clear and immediate, not buried.
- Slow on low-end phones: Many visitors use mobile data and budget devices, so a slow site meant people gave up.
- High bounce rate: Visitors left before understanding PARI's work or how to get involved.
- Limited ways to support: Volunteering, partnering and donating needed clear, simple paths.
Our Approach
Designed With Care, Built for Trust
At Techmelogy, we designed and developed a new NGO website for PARI with one guiding principle: make it as safe and simple as possible for anyone to reach out, learn or help. We approached the project with care, planning the site around the needs of three groups: people seeking information or support, volunteers who want to get involved and supporters who want to contribute to the cause.
The result is a calm, accessible and mobile-first website that loads quickly even on slow connections, protects personal information with secure forms and HTTPS, and puts clear contact and support options within easy reach. Every design and development choice was made to build trust, reduce friction and help more people connect with PARI's work across India.
Phase 1
Discover and Plan
Mapped the needs of people seeking help, volunteers and supporters.
Phase 2
Sensitive, Accessible Design
Created a calm, respectful design with clear, readable content.
Phase 3
Secure, Lightweight Development
Built a fast site with protected forms and private submissions.
Phase 4
Engagement Paths and Launch
Built clear paths to volunteer, partner and support.
Next.js
Cutom CMS & Data Control
Donation Payment Acceptance
Upcoming Events & News
The Results
Easier, Safer Ways to Reach Out
PARI now has a website that reflects the care behind its work. It is fast on any phone, secure by design and simple to navigate, so people can find information and get in touch with confidence. Since launch, the site has seen 180% more people reaching out, a 60% increase in donations, and an overall 220% increase in traffic, helping PARI extend its support to more people across India.
How It Drove Impact
| What we built | How it helped PARI |
|---|---|
| Calm, respectful design | Visitors feel safe and supported from the first screen |
| Clear contact options | Reaching out takes fewer steps |
| Secure forms + HTTPS | Personal information stays protected |
| Lightweight mobile build | Fast loading, even on budget phones and slow data |
| Simple navigation | People find information in seconds |
| Volunteer and support paths | More people can join and support the cause |
+180%
Increase in People Reaching Out
+60%
Increase in Donations
+220%
Increase in Overall Traffic
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