Featured case study
Making Complex Patent Services Simple to Buy
Clear Services. Secure Uploads. More Quote Requests.
IIP Search
IIP Search ↗Industry
IP & Patent Search
Clients
300+ Worldwide
Project Type
Design + Dev
Key Feature
Secure Quote Form
The Challenge
Technical Expertise, Lost in a Confusing Website
IIP Search is a specialist patent search firm offering patentability searches, freedom to operate (FTO) searches, validity and invalidity searches, patent landscape analysis, infringement identification and more. With over 500 projects delivered for more than 300 clients across Europe, North America, Asia and Australia, its expertise was never in question. Its clients, from inventors and corporations to law firms and sole practitioners, need fast, accurate patent search services they can trust with confidential inventions.
The problem was the website. Eleven technical services were difficult to tell apart, the path to requesting a quote wasn't clear, and slow pages pushed international visitors away before they could see what the firm offered. For a business whose clients compare several patent search providers before deciding, an unclear and slow website meant lost quote requests in a highly competitive market.
- Complex services, poorly explained: Eleven specialised search services were hard to tell apart, so buyers couldn't quickly find the one they needed.
- No clear path to a quote: Visitors had no simple way to share their requirements and request a price.
- Confidential documents at risk: Clients share sensitive invention details, so file uploads and forms had to be fully secure.
- Slow and high bounce: Slow pages and dense content meant international visitors left without enquiring.
- Weak credibility signals: Client numbers, global reach and the quality process weren't presented in a way that builds trust.
Our Approach
Built to Earn Trust and Win Quotes
At Techmelogy, we designed and developed a new website for IIP Search that makes complex patent search services easy to understand and easy to buy. We began by mapping every service, from patentability and FTO searches to landscape analysis and claim charts, and every type of buyer, so each visitor could quickly find the right search for their needs.
We then built a fast, secure and SEO-friendly website with dedicated service pages, a simple four-step process, strong trust signals and a secure quote form with confidential document upload. Every page is designed to answer a buyer's key questions and guide them towards a free quote, helping IIP Search turn more global visitors into qualified enquiries.
Phase 1
Audit Discover & Plan
Mapped every service and buyer type, from solo inventors to law firms.
Phase 2
UI/UX Design
Designed a clean, professional look that signals expertise.
Phase 3
Secure Development
Built a fast site with protected forms and confidential file uploads.
Phase 4
Conversion Optimisation and Launch
Placed "Get a Free Quote" at every decision point.
Custom Coded
Customised CMS
Mobile First
Schema.org
GA4 & Console
The Results
More Quote Requests From Around the World
IIP Search now has a website that matches the precision of its work. Buyers can understand each service quickly, trust the firm's track record and securely share their requirements in minutes. Since launch, the site has delivered 80% more quote requests, primarily because of its mobile-first design which helps the website to load within 3 seconds, giving the firm a stronger channel for winning clients worldwide.
How It Drove Growth
| What we built | How it helped IIP Search grow |
|---|---|
| Dedicated page per service | Buyers find the exact search they need |
| Four-step "How It Works" | The process feels simple and low-risk |
| Secure quote form + file upload | Clients share confidential details with confidence |
| Trust stats and client logos | Credibility established in seconds |
| Fast, HTTPS-secured build | Global visitors stay and enquire |
| Quote CTAs + WhatsApp | More visitors request a quote |
+80%
More Quote Requests
–35%
Reduced Bounce Rate
AMP
Mobile First Design
Title 1