Featured case study

Making Complex Patent Services Simple to Buy

Clear Services. Secure Uploads. More Quote Requests.

01The client 02The challenge 03Our approach 04The results
IIP Search

IIP Search

IIP Search ↗

Industry

IP & Patent Search

Clients

300+ Worldwide

Project Type

Design + Dev

Key Feature

Secure Quote Form

The Challenge

 

Technical Expertise, Lost in a Confusing Website
 

IIP Search is a specialist patent search firm offering patentability searches, freedom to operate (FTO) searches, validity and invalidity searches, patent landscape analysis, infringement identification and more. With over 500 projects delivered for more than 300 clients across Europe, North America, Asia and Australia, its expertise was never in question. Its clients, from inventors and corporations to law firms and sole practitioners, need fast, accurate patent search services they can trust with confidential inventions.

The problem was the website. Eleven technical services were difficult to tell apart, the path to requesting a quote wasn't clear, and slow pages pushed international visitors away before they could see what the firm offered. For a business whose clients compare several patent search providers before deciding, an unclear and slow website meant lost quote requests in a highly competitive market.

 

  • Complex services, poorly explained: Eleven specialised search services were hard to tell apart, so buyers couldn't quickly find the one they needed.
  • No clear path to a quote: Visitors had no simple way to share their requirements and request a price.
  • Confidential documents at risk: Clients share sensitive invention details, so file uploads and forms had to be fully secure.
  • Slow and high bounce: Slow pages and dense content meant international visitors left without enquiring.
  • Weak credibility signals: Client numbers, global reach and the quality process weren't presented in a way that builds trust.

Our Approach
 

Built to Earn Trust and Win Quotes
 

At Techmelogy, we designed and developed a new website for IIP Search that makes complex patent search services easy to understand and easy to buy. We began by mapping every service, from patentability and FTO searches to landscape analysis and claim charts, and every type of buyer, so each visitor could quickly find the right search for their needs.

We then built a fast, secure and SEO-friendly website with dedicated service pages, a simple four-step process, strong trust signals and a secure quote form with confidential document upload. Every page is designed to answer a buyer's key questions and guide them towards a free quote, helping IIP Search turn more global visitors into qualified enquiries.

 

Phase 1

Audit Discover & Plan

Mapped every service and buyer type, from solo inventors to law firms.

Phase 2

UI/UX Design

Designed a clean, professional look that signals expertise.

Phase 3

Secure Development

Built a fast site with protected forms and confidential file uploads.

Phase 4

Conversion Optimisation and Launch

Placed "Get a Free Quote" at every decision point.

Custom Coded

Customised CMS

Mobile First

Schema.org

GA4 & Console

The Results

 

More Quote Requests From Around the World

IIP Search now has a website that matches the precision of its work. Buyers can understand each service quickly, trust the firm's track record and securely share their requirements in minutes. Since launch, the site has delivered 80% more quote requests, primarily because of its mobile-first design which helps the website to load within 3 seconds, giving the firm a stronger channel for winning clients worldwide.

 

How It Drove Growth
 

What we builtHow it helped IIP Search grow
Dedicated page per serviceBuyers find the exact search they need
Four-step "How It Works"The process feels simple and low-risk
Secure quote form + file uploadClients share confidential details with confidence
Trust stats and client logosCredibility established in seconds
Fast, HTTPS-secured buildGlobal visitors stay and enquire
Quote CTAs + WhatsAppMore visitors request a quote

+80%

More Quote Requests

–35%

Reduced Bounce Rate

AMP

Mobile First Design